Irena is working as film consultant/expert on marketing, sales, financing and festivals for many film institutions e.g. HBO Europe, TRT world, Asian Cinema Fund, Dok.incubator CZ, Sources Germany, and Head Tutor at Emerging Producers – at Ji.hlava IDFF CZ. Founder of the training programme focusing on initiative art of creative producing and distribution, the Film Academy for Conscious Creative Leaders and  art and film residencies. Irena studied in Prague, graduating from FAMU. She also studied at the Sam Spiegel Film and TV School in Jerusalem and obtained a Master’s degree from the National Film and Television School in London, UK.